Using Video to Promote Events

As the VP, Marketing & Communications for the Greater Orlando MPI (GOAMPI) chapter, one of the biggest challenges is promoting events. We are always trying to come up with new, fresh and innovative ways to make our events stand out amongst the other organizations here in Orlando. One of the ways we have been able to make our chapter stand out is through video promotion.

Video promotions gives us an opportunity to creatively show our industry not only what upcoming events we have but also provides an opportunity for other companies to be a part of the event through video sponsorships. One of the elements that held us back from using video was we wanted it to look professional and we just didn't have the funds in the budget for that. However, we realized that by getting the right members involved we were able to come up with a solution that fit the GOAMPI budget. One of the key factor's was having a talented UCF Rosen College Student, Renea Anderson, that not only had the resources we needed, but also the creative knowledge and experience necessary to put these video's together.

When starting this process the one thing our team depended on was we wanted the video's to be fun to watch. if they are fun to watch people will send other to watch them. It also needs to get across the message of the event. We look at each event as a separate event and we come up with new and exciting ideas each and every time. Sometimes we use talent and sometimes only pictures are necessary. Either way it is a creative process.

This is extremely beneficial to potential sponsors. The more people enjoy the video's and the more hits we get on them, the better opportunity the sponsors have for getting their name out there. When putting the sponsor names & logos at the beginning and end of the video (and sometimes during), it gives ample opportunity to others to not only connect the sponsors to MPI but to visually see their company and know they are participating in a cutting edge form of advertising. This keeps their company not only in the public eye, but also shows their audience that they are willing to take a risk and try new forms of advertising.

GOAMPI plans to continue finding ways to creatively market our events. We will also figure out other ways it can help benefit the chapter as well as the members. Stay tuned for more great ideas and keep watching our creative and fun video's!!

Check out our GOAMPI You Tube Videos:  http://www.youtube.com/user/GOAMPI